Jul16
Best of Blog Chalk Talk: Writing Tips

Over the last six months Blog Chalk Talk has been dedicated to providing you with regular tips for successful blogging. We started our retrospective with an aggregation of articles on networking. Today we present you with a list of writing tips.


Getting Ideas to Flow

Motivation

Copyright Issues

 

Tags & Categories

Recurring Series

Writing Voice

Addressing Controversy

 


Editor's Note: Strong writing skills is an essential elements to successful blogging. Whether you are controversial or writing on an extremely focused subject, your readers will assess your authority on your ability to convey your knowledge effectively. There are many bloggers who never planned on becoming writers, but developing the right combination of skill and voice are a definite mark for success. Simply put, style matters.

 

Jul15
Best of Blog Chalk Talk: Networking Edition

Without further ado, we give you the best of this blog's articles on networking:

 

Using Social Media

Guest Bloggers

Connecting to other Bloggers

Commenting

 

A few final thoughts

Networking is vital to a blog's success. Each act of networking is like a raindrop - not much by itself, but powerful in great numbers. Spend a little time on it every day and you'll reap great rewards in time.

Jul 3
Getting More Traffic Out of Your Traffic

This week on Blog Chalk Talk we're discussing the benefits of inter-linkin. Wednesday, Easton offered some basic tips and how-tos and just a little while ago Kimberlee presented a brain based example of applied inter-linking. Today's expert blogging tip is courtesy of Dan Smith, Know More Media General Manager and staff writer. 

You can make more orange juice by either buying more oranges or by squeezing more juice from your existing oranges. Applying this to blogging, you can increase your blog traffic by either bringing in new external traffic or by squeezing more page views out of your existing traffic. 

What is the best system to use for finding your own content and consistently linking back to it?

I suggest keeping a master list or spreadsheet of your best 20-30 posts (with their URLs). You might want to organize these posts by topic. Each time you write a new post, refer to this list and see if you have an already-published post you have written that is somewhat related to any part of your new post, then provide a link back to that post in your new post, using a good keyword in your content.

It might take some footwork to get your list created, but once you’ve done it, this intra-linking will become simple and quick, and it will be easy to maintain the list and add new posts as you write them.

Intra-linking has brought great results to Dr. Ellen Weber, whose BrainBasedBusiness.com enjoys an average of 1.8 page views per visitor, which is one of the best averages in our entire network.

Another idea: splitting your posts

In short, when you write a new post, put the first half in the main “Entry Body” box and the second half in the “Extended Entry” box (this may vary depending on your blogging software). Doing this forces a “Continue Reading” break for each post, so that a person on the main page of your blog will need to click through to the individual post to read its entirety, thus gaining you an extra page view. This same technique also makes your RSS feeds abbreviated, so that RSS readers will need to click through to your post to read the entire post, thus bringing more traffic.

Sometimes, increasing traffic is not a factor of working harder or longer, but working smarter. Intra-linking to your own posts is working smarter, and doesn’t take much time once you get your system in place. Splitting your posts is working smarter, and takes practically no extra time at all. Adopting these two practices will help improve our overall traffic.

What other ideas do you have to squeeze more out of your existing traffic?

 

A Brain Based Example of Effective Inner-linking

Yesterday Easton started us off linking to your previous posts can be beneficial to your blog. Today's expert blogging tip comes to you courtesy of Kimberlee Morrison, Know More Media Associate Editor and author of VinylNotes.

Inner-linking - or linking to yourself - is honestly one of the best practices of successful bloggers, and today I want to take a look at one of our authors who uses this method frequently and effectively. Our BrainBasedBusiness maven, Dr. Ellen Weber, never fails to link to one or more of her own posts on her column. Aside from the promoting and time saving benefits to the author and/or blog, it also offers added value to the readers by providing them immediate access to relevant information. Even better if that relevant information is from you, right?

If you look at any number of posts on BrainBasedBusiness you'll notice that there are certain keywords with which Dr. Weber always includes a link. As someone who is not knowledgeable about serotonin or other brain chemicals, these links have often helped me to process the information she provides. It's an education of sorts. The links basically serve the same purpose as those to external sites where people are offering an opinion or analysis. However, Dr. Weber is truly an expert in her field (as are all the authors on the network) and has written over two years worth of content on BrainBasedBusiness. Why depend on someone else's authority when you can stand on your own?

This is not to say that Dr. Weber does not ever link to external sites; she does so quite readily, but the vast majority of the links provided in her articles are to articles for which she has done her own research and provided her own analysis. And why not? These articles exist as a resource for the readers and as a way for the author to avoid having to explain the same things over and over.

We all have content on our blogs that could come in handy as resource links for other articles. Take advantage of your own expertise, stand on your own authority and link to yourself.

Jul 2
How to Use Your Old Content to Save Time and Increase Blog Traffic

This week on Blog Chalk Talk, we'll talk about how to use your existing blog content to save some time and get more traffic. Today's expert blogging tip is comes from Easton Ellsworth, Know More Media Edior and author of BusinessBlogWire.

Using previous content to generate more traffic to your blog and save yourself some time really is not all that hard to do.

Here's how to do it.

1. Planning - Whenever you take time to decide what to write about next, think about what you've already written. What could you build off of? What could you add to? What could you revisit? You'd be surprised how much time this little trick can save you. Some of you do this already (e.g. Bill Belew, Joseph Carrabis, Jason Boog and Gary Bourgeault).

2. Publishing - Right before publishing your draft, make sure you answer this question: Is there anything I've already published that the reader of this article would find useful right now? If the answer is yes, include the link. This will increase your traffic little by little as first-time visitors find more links to your content and journey deep into your blog.

3. Promotion - When you promote yourself on the Web, have a link ready to share with anyone you meet. That link should be to something you've previously written that you are particularly proud of. When you promote yourself offline, have a printed form of the link or even a printed version of the article to share with them. This'll save you time and boost your traffic.

What other ways can you think of to use your old content to make your work as a writer simpler and bring more people to your blog?

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