Blog Training and How-To Guide for Business Blogging

This week we're discussing how to address controversy on your blog. Know More Media's Associate Editor and author of VinylNotes, Kimberlee Morrison examines the benefits of dealing with controversy by becoming part of the controversy.

Everyone loves a good controversy. Sometimes when authors are passionate about certain controversial issues, they become controversial themselves. Take Perez Hilton, the Huffington Post writers, the Fug Ugly ladies and what do they all have in common? They deal with hot button issues in a controversial way. As the comments roll in, so do the comments.

How do you become a controversial author? Tell others your opinion without holding back and let others know that you are the authority. Sharpen your wit until razor sharp and let ‘er rip. The stronger your voice when expressing your opinion, the more likely it is that anyone who disagrees with you will let you know. Can’t lose right?

Well…sometimes there is harm in being too controversial and as Easton said yesterday, you could damage your reputation if you take things to far. It is important to that you pick and choose your battles, engage your readers in discussion and avoid insulting their intelligence. Just because you stand by your statements and convictions, it is not necessary to be rude or snarky when replying to comments; even when the commenter was rude first. And trust me; there are plenty of people who will quickly call you an idiot and other not-so-nice adjectives but it's your job to maintain the tone of the discussion.

However, a good debate is often what controversy is all about and discussion becomes the end to the controversial means. If a good discussion can ensue because you expressed your opinion passionately, then everyone gets smarter and flex their critical thinking muscles. After all, outside of entertainment value, having access to information can enable people to think critically and make informed decisions…If you can be part of that process, being a controversial figure may be well worth it.