Blog Training and How-To Guide for Business Blogging

Yesterday Easton started us off linking to your previous posts can be beneficial to your blog. Today's expert blogging tip comes to you courtesy of Kimberlee Morrison, Know More Media Associate Editor and author of VinylNotes.

Inner-linking - or linking to yourself - is honestly one of the best practices of successful bloggers, and today I want to take a look at one of our authors who uses this method frequently and effectively. Our BrainBasedBusiness maven, Dr. Ellen Weber, never fails to link to one or more of her own posts on her column. Aside from the promoting and time saving benefits to the author and/or blog, it also offers added value to the readers by providing them immediate access to relevant information. Even better if that relevant information is from you, right?

If you look at any number of posts on BrainBasedBusiness you'll notice that there are certain keywords with which Dr. Weber always includes a link. As someone who is not knowledgeable about serotonin or other brain chemicals, these links have often helped me to process the information she provides. It's an education of sorts. The links basically serve the same purpose as those to external sites where people are offering an opinion or analysis. However, Dr. Weber is truly an expert in her field (as are all the authors on the network) and has written over two years worth of content on BrainBasedBusiness. Why depend on someone else's authority when you can stand on your own?

This is not to say that Dr. Weber does not ever link to external sites; she does so quite readily, but the vast majority of the links provided in her articles are to articles for which she has done her own research and provided her own analysis. And why not? These articles exist as a resource for the readers and as a way for the author to avoid having to explain the same things over and over.

We all have content on our blogs that could come in handy as resource links for other articles. Take advantage of your own expertise, stand on your own authority and link to yourself.