This week on Blog Chalk Talk, we'll talk about how to use your existing blog content to save some time and get more traffic. Today's expert blogging tip is comes from Easton Ellsworth, Know More Media Edior and author of BusinessBlogWire.
Using previous content to generate more traffic to your blog and save yourself some time really is not all that hard to do.Here's how to do it.
1. Planning - Whenever you take time to decide what to write about next, think about what you've already written. What could you build off of? What could you add to? What could you revisit? You'd be surprised how much time this little trick can save you. Some of you do this already (e.g. Bill Belew, Joseph Carrabis, Jason Boog and Gary Bourgeault).
2. Publishing - Right before publishing your draft, make sure you answer this question: Is there anything I've already published that the reader of this article would find useful right now? If the answer is yes, include the link. This will increase your traffic little by little as first-time visitors find more links to your content and journey deep into your blog.
3. Promotion - When you promote yourself on the Web, have a link ready to share with anyone you meet. That link should be to something you've previously written that you are particularly proud of. When you promote yourself offline, have a printed form of the link or even a printed version of the article to share with them. This'll save you time and boost your traffic.
What other ways can you think of to use your old content to make your work as a writer simpler and bring more people to your blog?
Speaking about point 2. it is not only that by linking to your older, related posts you are bringing them back from the dust and giving them more traffic, you are also affecting your SEO. Searh engines love sites that are inter-connected. Be sure that you visit the old post, give it a bit of face-lift, maybe even update it.
Posted by: dandellion Kimban | July 3, 2008 3:53 AM | Permalink to Comment